Three members of the lab presented at CNMCA 2012

Three members of the lab presented at CNMCA 2012

Winson, Zhiqun, and Jonathan each gave a speech at the 2012 annual conference of China New Media Communication Association (CNMCA 2012) held at Macau University, Dec 7-8. (link: http://www.umac.mo/fsh/comm/newmediaconference/en/en.htm)

Winson presented a paper on “Knowledge map and interdisciplinarity in internet research”, based on an text mining of nearly 30,000 studies of internet published in SCI/SSCI journals in the last decade.

Zhiqun coauthored a paper with Dr. Mei Wu of Macau University on “Professional identity of internet marketers” based on a survey of internet promoters.

In a keynote speech titled “New media research in the age of big data: Hyper, myth, and reality”, Jonathan outlined his views on six controversial questions about big data:

1. Is big always better, or big means more noise;
2. Does big data represent a new era, or just a new bottle of old wine;
3. Is big data accessible everywhere; or
4. Are technologies ready for big data;
5. Is sampling no longer necessary;
6. Is theory dead.