A new article on diffusion of advertising messages to be published

A new article on diffusion of advertising messages to be published

A new article by Zhang Lun and Winson, entitled “Breadth, depth, and speed: Diffusion of advertising messages on microblogging sites”, has been accepted for publication in Internet Research. This study presents an empirical assessment of the diffusion of advertising messages on microblogging sites. The diffusion properties of advertising messages are quantified based on the following three aspects: diffusion breadth, depth, and speed. Furthermore, this study examines the influence of message- and advertiser-level factors on the diffusion of advertising messages. Internet Research is an interdisciplinary journal indexed in both SCI and SSCI. Its impact factor in 2013 is 1.638, which is ranked Q2 among journals in three subject categories (i.e., Computer Science Information Systems, Telecommunications, and Business).